# Who backs the Personal Agent Protocol

> Ten organisations appeared on the October 6 Poppy launch lists. On October 9, Sierra announced 35 additional design partners, including OpenAI, Cloudflare, Visa and Notion.

Source page: https://poppy.md/ecosystem/partners  
Last checked against sources: Oct 10, 2026  
poppy.md is independent and not affiliated with Sierra, Meta or any Poppy partner.

| October 6 launch list | Role | Named by Sierra | Named by Meta | Note |
| --- | --- | --- | --- | --- |
| Sierra | Co-creator | Yes | Yes | Co-founders Bret Taylor and Clay Bavor wrote the announcement. |
| Meta | Co-creator | Yes | Yes | Maker of Muse, the consumer agent behind most of the attention. |
| Genesys | Launch partner | Yes | Yes | Contact-center software. CEO Tony Bates is quoted in the Sierra post. |
| Rocket Companies | Launch partner | Yes | Yes | Mortgages and Redfin. Showed a live demo on Oct 8 of Muse working with Redfin and Rocket agents. |
| Shopify | Launch partner | Yes | Yes | Also helped build Google’s UCP. |
| Stripe | Launch partner | Yes | Yes | Also co-developed OpenAI’s ACP. |
| Walmart | Launch partner | Yes | Yes | Named by both. No Walmart quote or product detail was published. |
| Instinct | Launch partner | Yes | No | Named only by Sierra. Co-developed PACT with Decagon. |
| NiCE | Partner | No | Yes | Named only by Meta. CEO Scott Russell says NiCE is co-developing the protocol. |
| Decagon | Working group | No | Yes | Named only by Meta. Published its own protocol, PACT, the same day. |

35 additional design partners: Adyen, Atomic, Bank of America, BBVA, Chime, Cigna, Cloudflare, Comcast, DIRECTV, ElevenLabs, FOX, Gap Inc., GEICO, Hertz, Insurify, Klaviyo, Liberty Mutual, Mastercard, Nordstrom, Notion, Okta, OneSignal, OpenAI, PayPal, Plaid, SiriusXM, Synchrony, Target, United Airlines, Venmo, Visa, Wells Fargo, Zapier, Zendesk, 1Password.

Not named as partners: Anthropic, Google, Amazon.

## Sources

1. [Introducing Personal Agent Protocol](https://sierra.ai/blog/introducing-personal-agent-protocol) · Sierra (Bret Taylor, Clay Bavor), Oct 6, 2026
2. [Sharing a draft of Personal Agent Protocol](https://sierra.ai/blog/poppy) · Sierra (Bret Taylor, Clay Bavor), Oct 9, 2026
3. [Genesys, NiCE Join Sierra, Meta on Open Standard for Personal AI Agents](https://www.cmswire.com/contact-center/genesys-joins-sierra-meta-on-open-standard-for-personal-ai-agents-01/) · CMSWire
4. [Meta joins with group of companies to tame 'chaos' of doing business with AI bots](https://www.cnbc.com/2026/10/06/meta-joins-companies-to-tame-chaos-of-doing-business-with-ai-bots.html) · CNBC, Oct 6, 2026
5. [Introducing the Personal Agent Consent & Trust Protocol (PACT)](https://decagon.ai/blog/introducing-the-personal-agent-consent-trust-protocol-pact) · Decagon, Oct 6, 2026
6. [Introducing: Personal Agent Protocol (Poppy)](https://x.com/jeff_weinstein/status/2107541730870632493) · Jeff Weinstein (Stripe) on X